Employee loyalty is a cornerstone of a strong organization. Not only does it showcase your strong company culture, but it also allows your team to be more productive. But how exactly can an organization establish employee loyalty? In the past, many organizations believed ping pong tables or free snacks would be enough. However, employees want more than fun perks to stay at their organization. So, what exactly can your organization do to instill employee loyalty? Our 5 tips below will guide you in the right direction.
Work-life balance is essential for a positive company culture. Without it, you risk employee burnout and high turnover. Although it may be simple to state that work-life balance is important, you need to back those statements up with policies so your organization can live by those words. This can include flexible scheduling or a remote work policy that your employees can refer to while they are on the job. These types of concrete strategies will ensure a higher retention rate and help with employee loyalty.
Internal communication is essential to help your organization feel like a community. And with the COVID-19 pandemic, it’s more critical than ever. Not only do employees need important updates from leadership, but they also need to be able to effectively communicate with one another. Setting up internal communication systems through an intranet, messaging software or email will be critical for transparency throughout your organization. More importantly, it can help your organization feel like a team, even in a remote setting.
Today transparency is more important than ever. Without it, your staff will make guesses about your expectations and may even jump to worst-case scenarios when it comes to business challenges. When you work with your team, make sure you over communicate your needs and expectations. For example, if you are working a flexible schedule and email your team late at night, don’t assume your staff knows that it’s okay to wait until the morning to answer. Lay out to your team when you expect any deliverables and let them know what your current schedule is like. Providing these types of insights may seem like overkill, but your team will appreciate knowing exactly what you expect of them.
A company’s culture is dictated by its leadership. If you have company culture policies in place but leadership doesn’t abide by them, no one will take these policies seriously. Many employees may even feel on edge not knowing clearly what their expectations are. For example, if your organization has a robust remote work policy, but certain members of leadership have conflicting expectations, you might find your remote policy vastly underutilized. This will leave your staff confused and may minimize your organization’s well thought out company policies.
Although an amazing company culture can help retain your staff, it doesn’t always beat out a competitive salary. That’s why you need to offer your staff a competitive compensation package based on industry standards if you want to maintain employee loyalty. You’ll also want to ensure you are promoting from within or giving raises to your hardest workers. If you don’t, your employees may feel like their hard work isn’t being acknowledged and they’ll look for work elsewhere.
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