You have all the makings of a great LinkedIn profile! With a professional photo, a detailed summary, and skills and endorsements, you’ve built a nice foundation for your personal brand. Now that all of your LinkedIn profile essentials are in place, it’s time to take your profile to the next level.

Whether you are using LinkedIn to job search, hire, or network, here are five LinkedIn tips to help your profile stand out:

Use keywords

Optimizing your profile with relevant keywords is critical if you want to be found by your target audience. After you complete each part of your profile—including your headline, summary, and experience—identify the areas where you can naturally add targeted keywords that are relevant to your skills and industry.

Engage with others

You need to be an active member of the community if you want to utilize these LinkedIn tips to their fullest potential. To engage with other LinkedIn users, join groups, like and comment on posts, follow industry leaders, and participate in discussions. By increasing your activity, you will increase traffic to your personal page and become more visible on the main home feed.

Publish original content

If you have an opinion or any insight on industry-related trends, LinkedIn is a great place to establish yourself as a thought leader. Regularly sharing your thoughts on this platform is among one of the top LinkedIn tips that can help you not only get you more involved in the community, but also boost your visibility on the site.

Upload media

Adding a presentation, an article you wrote, photos, or other visuals is a great way to make your profile stand out. Assets such as these can not only help convey the value you could bring to an organization, but also boost your credibility in your industry.

Get personal

Whether you are reaching out to someone you admire, a former colleague, or a prospective employer, you’ll want to go beyond the default message when asking to connect. Your message will vary depending on the person you are contacting, but you should always aim to be honest, to-the-point, and appreciative.