There is no doubt that technology has changed the job search. However, while the internet has certainly made it a more convenient process, it has made it more competitive. For example, any given online job posting can garner upwards of 100 applicants—making it nearly impossible for the hiring manager to review every single one of them. As a result, people are revving up their online and in-person networking efforts to increase the chances of getting their resume in the hands of an actual person.
Dual networking is an amazing way to connect with others and uncover new opportunities, but with an expanded network, there is more room for professional slip-ups. Luckily, they can all be avoided with a little bit of forethought and consideration. Here are 3 networking mistakes to avoid to ensure you can make the most out of your professional contacts.
Neglecting face-to-face contact
Since there are many benefits to utilizing the internet as a tool to expand your network, it can be easy to only rely on sites such as LinkedIn to further your career. Although every professional should be using online platforms to connect with others in their field, in-person networking is absolutely necessary for job seekers. Factors such as confidence, communication skills, and other positive personality traits can get lost in translation while networking online, so remember to try and attend conferences and meet-ups to forge in-person connections.
Not following up
If you meet a potential contact at an event, be sure to re-establish that connection with a follow up email or LinkedIn message. A simple note that encompasses a reminder of who you are, where you met, and a broad overview of what you talked about can go a long way.
From there, you and your contact can get the ball rolling and start discussing your careers and business connections. While there’s no need to fill their inbox or contact them weekly, be sure to maintain regular contact—not just when you need a favor. An easy way to do this is by sending them interesting articles that are relevant to your professional relationship or setting up a coffee meeting to catch up.
Not thanking people
Regardless of whether you met them online or at an event, sending a brief thank you email to someone who has helped you is crucial to maintaining a positive, long-lasting connection. Even if they did something as small as referring you to someone who may be better suited to help, a quick correspondence that thanks them can make all the difference.
By letting your connections know that you appreciate their help, and that you will gladly reciprocate should they need anything in the future, you are facilitating a mutually beneficial relationship based on trust. Staying in touch is a smart idea for any business connection because you never know who may be able to help you out in the long-run!
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